Trade Marketing Representative at International Breweries Plc – Anheuser-Busch InBev

Trade Marketing Representative at International Breweries Plc – Anheuser-Busch InBev

AB InBev is the world’s leading brewer. We produce over 500 beers, including world-famous brands such as Budweiser, Stella Artois and Corona. Local Africa brands such as Carling Black Label, Hero, Kilimanjaro, 2M, Eagle and we want like-minded, hard-working and passionate people to join our teams in Africa.

We are recruiting to fill the position below:

Job Title: Trade Marketing Representative

Job ID: 30005940
Location: International Breweries – Isolo Depot, Lagos
Job type: Full-time

Purpose of the Job

  • The purpose of the Trade Marketing Representative is to leverage capital and people resources in order to enhance sustainable growth in sales volume, market share and competitive advantage.

Channel Management & Execution:

  • Custodian of channel and trade marketing knowledge and expertise.
  • Define, quantify and sensibly segment the appropriate channel within the market, and then apply channel strategies accordingly
  • Ongoing development, co-ordination and standardisation of IRVPs incorporating this into the connection strategy through alignment with marketing and execution standards, development of tool kits, frameworks, measures and standards and best practice transfers
  • Develop the above IRVPs programmes (in conjunction with brand marketing) that fit, and are appropriate to, agreed channel strategies, including events, refrigeration, draught, merchandising, category management, signage and promotions.
  • To develop expertise in merchandising, promotions, point of connection (POC), events, category management, BTL, calendar development etc.
  • Ownership of the system to monitor trade execution standard whilst working with sales team to ensure execution standards are met
  • Develop, own and drive Cold Strategy in country.

Channel Communication:

  • Develop and own the definition of execution standards across all elements of the sales driver triangle
  • Develop annual BTL plans (Executions and Promotions) and communicate to sales teams
  • Complete details behind each activity including budgets, capture in an annual activity plan and share with sales teams
  • Develop and manage appropriate competitor response in trade
  • Ensure promotion activities and point of connection materials allocations take place as per plans and need for adhoc responses from time to time
  • Review activity and results; communicate changes and initiatives through regular CPF sessions.
  • Review, Track in-trade audit KPIs and communicate in-trade audit standards.

Customer Relationships:

  • Build effective business partnerships with key customers
  • Manage 3rd Party BTL agencies and ensure set standards are met at all times. Review performance against communicated targets.

Budgets and P&L:

  • Fully accountable for BTL budget, including Executions and Brand Promotions
  • Fully accountable for Coolers, Draught and Activations equipment Capex budget
  • Ensure adherence to budget disciplines for department
  • Implement appropriate controls to ensure transparency and accountability of expenditure
  • Manage fixed costs.


  • Minimum of a First Degree in either Business Administration or the Humanities from an accredited, and recognised university or college by the National Accreditation Board.

Experience & Skills:

  • Excellent management & leadership skills
  • Practical knowledge of market structures and consumer trends in Ghana
  • Numeracy Skills – ability to work with detailed analysis
  • Process and Project management
  • Ability to persuade and get results through managing diverse group
  • High attention to detail.

Application Closing Date
3rd March, 2022.

How to Apply
Interested and qualified candidates should:
Click here to apply online


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