Marketing Lead at Afrilearn International Limited

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At Afrilearn, we are integrating genius tutors, animators, and developers to provide an affordable, world-class education for Africans anywhere. Afrilearn offers richly animated and curriculum-relevant video lessons, class notes, practice tests, live classes, and a personalized learning dashboard that empower high/secondary school students (Ages 6-18) to study at their unique pace in and outside the classroom via Web, App, and data-free Dongle subscription services.

We are recruiting to fill the position below:

Job Title: Marketing Lead

Location: Lagos
Employment Type: Full-time

Your Responsibilities

  • Planning and development of creative digital marketing for exponential growth
  • Implement digital marketing and CPA strategies via Pay-per-click (PPC), Search Engine Marketing (SEM), Search Engine Optimization (SEO)
  • Measure and evaluate KPIs of all digital marketing campaigns to identify trends and insights.
  • Build strategic B2B partnerships to upsell State Governments, Corporates, Schools, Churches, Mosques, NGOs and NPOs
  • Build strategic B2C partnerships with Parents, Teachers and Students
  • Writing, proofreading and deploying creatives for digital disruption
  • Work closely with partners and stay up-to-date with digital trends for timely optimization.

Qualifications

  • A Degree in Statistics, Strategy, Sales, Marketing or related fields
  • 3+ years’ experience running successful digital marketing campaigns
  • Experience creating and managing sales reports, budgets and forecasts
  • Experience in analytical reporting and proficiency in SEO, PPC; experience in SEO for e-commerce is a plus
  • Proficient with Google Analytics, Google Ads, Facebook Ads Manager
  • Experience in SQL, Excel, attribution in app and web business is a plus
  • Experience selling online products is a plus.

Benefits

  • Salary is attractive
  • Earnings from all sales and partnership in addition to Salary
  • Great experience in a fast-growing ed-tech startup
  • Occasional lunch on weekdays
  • Flexible working hours

Application Closing Date
19th November, 2021.

How to Apply
Interested and qualified candidates should send their updated CV alongside a brief cover letter that tells us a bit about yourself to: jobs@myafrilearn.com using the Job Title as the subject of the mail.

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