Head of Product Banking (Product Development and Marketing) at United Bank for Africa Plc (UBA)

Head of Product Banking (Product Development and Marketing) at United Bank for Africa Plc (UBA)

United Bank for Africa Plc (UBA) is one of Africa’s leading financial institutions, with operations in 19 African countries and 3 global financial centres: London, Paris and New York. From a single country organisation founded in 1949 in Nigeria UBA has grown to become a pan-African provider of financial services with over 11 million customers, through close to 1000 business offices and touch points globally.

We are recruiting to fill the position below:

Job Title: Head of Product Banking (Product Development & Marketing)

Location: Nigeria

Job Summary

  • Full P&L accountability for all the Consumer products and segments (Mass Market, Affluent and Youth & Children segments)
  • Chief budget owner: oversees preparation of product budget and business plans including target sales, volume, marketing strategy, consumer segmentation, product positioning, objectives and lifecycle recommendations to achieve overall business goals.
  • Coordinates the development and deployment of value propositions, product offerings, target segment strategy, and business plan for customer acquisition, engagement and retention in Nigeria and ROA.

Roles & Responsibilities
Business & Strategy Development:

  • To ensure achievement of profitability targets through revenue maximization and prudent cost management.
  • Deliver on the business targets for the segments (Customer acquisition of products/channels; CASA deposit growth target)
  • Drive the entire customer journey for value realization in the target segment (Segment Prospecting Customer Service; Reducing Segment Churn)
  • Implements Bank-wide go-to-market strategy for new initiatives, working with all relevant departments / stakeholders to drive execution.

Product Portfolio Management:

  • Drive sustainable growth and acquisition of new customers for all segments   through development and maintenance of quality products, propositions and solutions pertinent to its business
  • Build and maintain productive and strategic relations with stakeholders to drive the development and delivery of business solutions and revenue growth for all segments business.
  • Drive customer-led propositions for all segments business by developing a pipeline of value adding customer solutions to include customer experience, products, and service offers.
  • Manage an effective customer’s loyalty program for networking and deepening the all segment market penetration.
  • Champion the delivery of consistent, seamless and trusted customer service to ensure customer retention and loyalty.

Segment and Product Ownership:

  • Coordinates the development and deployment of value propositions, product offerings, target segment strategy and business plan for the all Segments.
  • Has oversight and ownership on end-to-end processes to ensure execution of on boarding for customers and fulfilment of products through engagement with relevant stakeholders involved in executing the standard process to ensure delivery of a seamless customer value proposition.
  • Responsible for Portfolio health on relevant products -track portfolio performance (through lead indicators) and taking necessary actions to ensure product integrity is maintained.
  • Develops and monitors specific sales & marketing campaigns together with relevant stakeholders to leverage market opportunities that generate new sales/volumes and increase market share.
  • Accountable for all relevant segment/product metrics as applicable within the Bank’s policy where applicable (e.g. risk limits, delinquency, compliance requirements. etc.)
  • Monitors sales impact & profitability of marketing expenditures both on BAU and special campaigns.
  • Optimize fees and charges to create value for clients in line with Treat client’s fairly principles

Market Research Support Function:

  • Conduct ongoing market research on the segment to develop insights required to drive UBA ‘s propositions for the segment
  • Generate regular competitor benchmarking of segment activities and strategies.
  • Maintains a detailed and current understanding of the industry; (current market structures; regulatory requirements and issues; etc.) to ensure opportunities are realized and risks mitigated.
  • Ensure adequate support programs (like trainings. lead generation, etc.) to enhance product knowledge to the Sales team, branch staff.
  • Ensure robust communication on pertinent segment/product performance, market/regulator changes and relevant customer insights.
  • Identify and engage low/non-performing locations/countries periodically.
  • Ensure all issues raised from the business offices are adequately treated and/or escalated to appropriate units where necessary.

Candidate’s Profile

  • Our ideal candidate must currently work within the banking industry, with good knowledge of product development.
  • Having a sales background and experience in branch management will be an added advantage.
  • The ideal person must also be a people’s person and can establish and sustain a good working relationship with stakeholders.

Skills Required:

  • Good knowledge of Bank’s Operations Policies.
  • Excellent communication & interpersonal skills coupled with the ability to deal professionally, confidently and effectively with staff at all levels, internally and externally.
  • Good knowledge of product and Int’l banking operations.
  • Interpersonal skills to create and maintain relevant business networks; and to effectively communicate with and manage customer expectations (internal and external), and other stakeholders who impact performance.
  • Knowledge and effective application of all relevant banking policies, processes, procedures and guidelines to consistently achieve required compliance standards or benchmarks.
  • Sales and Marketing skills to effectively sell Bank products and expand market share.

Knowledge Required:

  • Knowledge of business industry trends and practices.
  • Knowledge in expatriate banking models and outreach promotional strategies.
  • Knowledge and effective application of all relevant banking policies, processes, procedures and guides.

Application Closing Date
3rd December, 2021.

Method of Application
Interested and qualified candidates should:
Click here to apply online


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