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Digital Marketing Specialist at SIMS Nigeria Limited: Applications are invited for Digital Marketing Specialist at SIMS Nigeria Limited. SIMS Nigeria Limited – We specialize in the assembly, distribution and sales of consumer electronics from major brands such as – Samsung, Panasonic, Royal, Skyworth, Electrolux, Bosch, Philips and Powermatic. Our business started out in 1987 and since then we have grown to be a market leader in the home appliances & consumer electronics market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones in major cities such as Lagos, Port-Harcourt, Abuja, Onitsha, Enugu, Uyo and Kano.

We are recruiting to fill the position below:

Digital Marketing Specialist at SIMS Nigeria Limited

Job Title: Digital Marketing Specialist

Location: Lagos
Employment Type: Full-time

Job Description

  • Perform on-page SEO
  • Front end website content management (publish articles on client blog page)
  • Email newsletter set-up
  • Ad manager (Facebook, Instagram, YouTube, Display, Search, PPC)
  • Site analytics, metrics and campaign reporting
  • Audience research
  • Pay Per Click (PPC) and Search Ad campaign creation and management on Google Search & Search networks as per client goals.
  • Display & Video Ads campaign creation and management through Google Display Network & Youtube as perclient goals.
  • Social Media advertising/ Daily promotions across Facebook, Instagram, Twitter & LinkedIn as per client goals.
  • Manage and continually optimize paid search, content, display, and other online advertising campaigns as per client goals.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search as per client goals.
  • Provide oversight, manage, and be able to generate monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid media initiatives.
  • Bid management, placement optimization, keyword research and expansion, quality score monitoring and enhancement, ad copy testing, and build-out of new campaigns.
  • Daily, weekly and monthly tracking of key performance metrics for individual campaigns.
  • Google my Business registration and verification of clients’ accounts.
  • Google my Business profile management and post updates.
  • On-Page and Off-Page SEO optimization of client websites (primarily WordPress).
  • Develop, implement, and manage clients’ web audit requests.
  • Create customized & targeted SEO solutions to maximize the effectiveness of search campaigns.
  • Conduct keyword research, competitive analysis, content optimization, meta-tag creation, backlink development, and other SEO-related activities.
  • Monitor and report on metrics such as keyword ranking, the effectiveness of site optimization, etc.
  • Design and implement direct email marketing campaign.

Required Experience / Qualifications

  • Bachelor’s Degree / HND qualification with a minimum of 3 years work experience.

Application Closing Date for Digital Marketing Specialist at SIMS Nigeria Limited
4th November, 2021.

How to Apply For Digital Marketing Specialist at SIMS Nigeria Limited
Interested and qualified candidates should:
Click here to apply online


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