Digital Marketing Specialist at Royal Perfumes Limited

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Digital Marketing Specialist at Royal Perfumes Limited

Royal Perfume is an international affiliated company and one of Africa’s largest fragrance hubs, with a widely sourced e-shop and shipping to locations worldwide. We are headquartered in Lagos Nigeria.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Lekki, Lagos
Employment Type: Full-time

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

  • BS / MS Degree in Marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking.

Benefits

  • Salary: N120,000 – N150,000 / month.
  • Pension, Profit sharing, HMO, etc.

Application Closing Date
10th September, 2021.

Method of Application
Interested and qualified candidates should send their CV to: recruitment@royalperfumes.ca using the Job Title as the subject of the email.

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