Digital Marketing Specialist at Lagos Business School (LBS)

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Digital Marketing Specialist at Lagos Business School (LBS)

Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world class business school which will have a significant impact on the practice of management.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Job Code: DMMO21
Location: Lagos

Main Purpose of Job

  • Fostering the perception of LBS as a world-class brand with in-depth local knowledge of business and management among key stakeholders. To build a vibrant online community.

Key Job Responsibilities

  • Manage the institution’s website for usability and effectiveness, ensuring timely, accurate and up-to-date content. Publish, review and update content for effective SEO.
  • Develop an annual digital marketing strategy aligned to the institution’s objectives.
  • Monitor all digital channels for optimization, provide monthly analysis on each platform reporting on all metrics.
  • Plan and execute digital marketing campaigns to generate leads and increase engagement.
  • Monitor all digital presence and ensure information accuracy across all platforms.
  • Monitor and analyze digital trends and new media for adoption.
  • Plan, execute, and measure experiments and conversion tests.
  • Brainstorm new and creative growth strategies.
  • Monitor all digital channels to respond appropriately to threats and take advantage of opportunities.
  • Grow social media community and drive engagement – collaborate with internal and external stakeholders to develop shareable content.
  • Implement periodic digital audits to ascertain brand adherence and monitor footprints.

Qualifications

  • Bachelor’s Degree in any discipline.

Cognate Experience:

  • 2+ years experience in digital marketing.

Professional Qualification:

  • Professional certificate in digital marketing.

Required Skills:

  • In-depth knowledge and experience in digital and social media management.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and work under tight deadlines.
  • Excellent interpersonal skills and ability to interact at all levels in the organization
  • Creative thinker able to set strategy to action and show results.
  • Data analytics.
  • Knowledge of brand management and digital marketing.
  • Experience in community management and growth marketing.
  • Knowledge of Adobe Photoshop and other design tools.
  • Knowledge of appropriate Content Management System (CMS) – Drupal, WordPress, Hootsuite, etc.) and HTML.

Application Closing Date
31st December, 2021.

How to Apply
Interested and qualified candidates should forward their CV to: careers@lbs.edu.ng using “DMMO21” as the subject of the email.

Click here for more information

Note: Only shortlisted candidates shall be contacted. LBS is an equal opportunity employer.

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